Silk Nextmilk has 75% less sugar than real milk, so we brought that comparison to life with a visual comparison and a slider rig.

For this video, we leveraged the social trend of “is it cake” style baking and had a realistic mug cake next to a bottle of International Delight Pumpkin Pie creamer.

In partnership with the iconic Grinch storybook, we created a series of digital animations leveraging the classic imagery of the Grinch to highlight International Delight’s fun seasonal flavors.